The Mets name a major addition after the All Star break -- and I don't mean Marcus Stroman. Returning July 23rd after a long roadt trip, you couldn't help notice the change in the foul poles -- now the Fowl poles in honor of the new Citi Field sponsor Chick Fil A. Their signs have brought a new dimension to ballpark advertising. The fast food chain has a similar deal with the Trenton Thunder minor league team in New Jersey as well as the Houston Astros. But it's a lot more than just the name of the business. They've branded the poles with their signature brand of humor. Silly? Sacriligious? Perhaps. Lucrative? Absolutely.
Of course, the concept has been around for a while. Below, from 2005, a much subtler version of the concept at the Cardinals and Marlins' spring training home Roger Dean Stadium in Jupiter, Florida.
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